Tracking everything going on with a marketing campaign can be difficult, especially when there are so many different moving parts. Gauging true success is even more tricky when you have a lot of different campaigns running across different platforms. Data analytics can make it easy to measure and report what exactly is going on. With handy dashboards, you can always check your marketing activities in real-time.
A marketing performance dashboard tracks, gathers and displays all the pertinent metrics and KPIs for the marketing campaign and displays it in a single view. These are especially useful when organising marketing meetings. You’ll know how a specific campaign is performing and how they fit into your overall strategy.
66% of marketing data is used to better focus on targeting offers, messages and content.
Next Wavelength Business Intelligence services provide you with the right data at the right time so that you can make smart and agile real-time decisions that power innovation and growth.
We work alongside you and understand your business objectives to be able to support your team. We research, plan and study your marketing campaigns to help you optimise your ad spend to boost revenue, increase your lead generation or decrease the cost of customer acquisition. There’s always the scope for further optimisation when you’re using several key channels such as e-mail, CRM, SEO, Paid Search (PPC), Paid Social.
- Analytics Implementation
- Website & Landing page traffic insights
- Email & Social media marketing insights
- Digital Campaign Optimisation
- Data Management & Integration
- Data Reporting
- Data Dashboards
Looking to visualise your email marketing and Social Media performance alongside your AdWords campaigns?
Let’s connect to make smarter business decisions!