Performance Nomad had ambitious objectives for their rebranding and website redesign project. They aimed to develop a fresh, modern brand identity that would resonate with both individual clients and businesses. The client sought a brand strategy and website design that could effectively showcase their tailored coaching programs for individuals while highlighting their expertise in organisational change and development for businesses. Above all, the client wanted the website’s look and feel to exude a sense of fun and excitement, conveying the thrilling journey of self-discovery and growth with Performance Nomad.
To create a cohesive brand identity, our team embarked on a journey of creativity and innovation. Understanding the client’s desire to create a fun and exciting experience for website visitors, we brainstormed ideas that would evoke a sense of adventure and inspiration throughout the website.
Infusing the brand with a touch of adventure and joy, we designed a brand persona that captured the essence of a daring explorer. Vibrant and captivating visuals, along with an uplifting color palette, were carefully selected to evoke feelings of enthusiasm and excitement. We developed a tagline, “Unleash Your Inner Nomad,” which encouraged visitors to embark on a transformative journey of self-discovery.
Website Design & Development
The website was meticulously designed to reflect the thrill of embarking on a performance journey with Performance Nomad. Interactive elements and engaging animations greeted visitors, inviting them to join an exciting expedition of personal and professional growth. We incorporated subtle gamification elements to make the website navigation enjoyable and immersive.
The resources section was carefully curated to align with the brand’s adventurous persona. A treasure trove of valuable insights, the blogs/articles section resembled a journal of expeditions, with captivating narratives and stunning visuals. The freebies and paid resources were presented as “Discovery Kits” and “Ultimate Quests,” respectively, enticing users to uncover the hidden gems of knowledge and expertise.
Results and Impact
The reimagined brand identity and website successfully conveyed the sense of fun and excitement the client aimed for. The website’s engagement metrics saw a significant increase, with users spending more time exploring various sections and resources. This immersive experience translated into a 20% rise in coaching program sign-ups within the first quarter after launch, as visitors embraced the joyous journey of personal and professional growth with Performance Nomad.
“Working with Next Wavelength has been an absolute joy and adventure! They truly understood our vision and translated it into a brand identity that captures the essence of our nomadic spirit. The website they designed is a masterpiece, inviting visitors to explore and embark on a transformative journey. Their creativity, professionalism, and attention to detail surpassed our expectations. We couldn’t have asked for a better partner in bringing our vision to life! ”
– Ari, Founder, Performance Nomad