500%
Increase in organic users within 12 months
+60 Keywords
Keywords ranked on the first page of Google
120%
Increase in leads through organic traffic
Client’s background
Swan Skin & Body Solutions is a renowned beauty salon and day spa that has been offering exceptional beauty and wellness services in Europe and Australia since 2001. With a team of friendly beauticians and licensed therapists, Swan Skin & Body Solutions prides itself on delivering top-notch solutions for the body and mind.
The salon’s commitment to excellence is reflected in their continuous training programs that ensure their staff remains up-to-date with the latest industry trends and techniques. Equipped with state-of-the-art technology, Swan Skin & Body Solutions provides its clients with outstanding results and an unforgettable spa experience.
Challenges
Swan Skin & Body Solutions faced significant challenges regarding their online presence. After previously hiring an agency for SEO, they experienced minimal organic traffic and failed to achieve first-page rankings on Google. As a result, their lead generation relied heavily on paid online advertising, which yielded low-quality leads.
Goal
The primary goal for Swan Skin & Body Solutions was to rank on the first page of Google for business-relevant keywords and generate organic leads through Google searches.
The strategy
The strategy implemented for Swan Skin & Body Solutions consisted of two parts.
Part 1
The first part involved ranking their website on Google search results for keywords related to high-ticket-value services. The rationale behind this strategy was that customers are willing to travel longer distances to avail services that are perceived as premium, provided they trust the brand. By targeting these specific keywords, Swan Skin & Body Solutions aimed to attract quality leads who were more likely to convert into paying customers.
Part 2
The second part focused on optimizing their Google My Business (GMB) profile to rank for keywords with local search intent. For example, targeting keywords like “Facial Richmond” would allow Swan Skin & Body Solutions to appear prominently in the local search results when potential customers were looking for facial services in the Richmond area. This strategy aimed to drive footfall to their physical location and capture the attention of the local customer base.
Results
Website Organic Traffic Performance
When we started this SEO campaign in March 2022, Swan was getting around 260 organic users per month, and after 12 months of our SEO efforts, we achieved more than +1300 organic users per month.
+500% Website Organic Traffic Growth
From 260 organic users per month in March 2022 to 1300 organic users per month in January 2022
Google My Business Clicks
When we started this SEO campaign in March 2022, Swan was getting around 40 organic users per month, and after 12 months of our SEO efforts, we achieved more than +260 organic users per month.
104% increase in Google My Business clicks
From 60 clicks per month in June 2022 to 133 clicks per month in June 2023
Keyword Rankings
When we started this SEO campaign in March 2022, Swan was getting around 40 organic users per month, and after 12 months of our SEO efforts, we achieved more than +260 organic users per month.
March 2022
July 2023
24 Keywords Rank on Top 3
63 Keywords Rank on Top 10
Testimonial
Next Wavelength helped me boost my website’s Google rankings and got me on the first page for over 50 keywords. It was crazy to see the increase in traffic and visibility on my website. The team at Next Wavelength was a pleasure to work with. They kept me in the loop with regular updates and were always available to answer any questions I had. I highly recommend them for anyone looking to give their online presence a boost.
Mohammad Yusuf Al Ali
Owner – Yousco Rent A CarWant to generate more sales for your business?
Once your campaigns are optimized, you’ll be reaping the rewards of lower-cost leads for months to come! If your goal is to grow your business and you want to learn more about our process, get in touch with us.