Highly Competitive Dubai Market
The car rental industry is booming in Dubai because of the swarm of visitors throughout the year, making car rental a profitable but competitive business. Though Yousco has been operating for the past fifteen years, it could not make an effective online presence against the already established rental giants.
Expensive Lead Generation Sources
Yousco, before partnering with Next Wavelength, was solely dependent upon social media to generate leads. They had to spend premium prices every month to run Instagram ad campaigns.
Yousco’s online average ranking before Next Wavelength’s assistance was pretty low. Only three of their keywords ranked on Google, and that too on the sixth and ninth pages of Google. Whereas their competitors had very high rankings.
Our primary focus for Yousco, when we started our project in March 2022, was to redesign their website with excellent web vital score, produce informational content for their blog and optimise the website with On-page and technical SEO.
We had four top-level goals for Yousco.
- Increase leads through the website by at least 60%
- Rank the website on 1st page of Google for at least 30 intent-based keywords.
- Rank the website on the 1st page of Google for a minimum of 5 business-related keywords targeting local suburb names.
- Rank the website on 1st page of Google for at least 1 keyword that includes ‘Lamborghini’.
Based on the need of the project and our plan, we started with redesigning the website, and within a month’s time, we achieved a score of 90/100 on Google’s page speed insights tool.
Once the website was ready with the following:
- Research intent-based keyword
- Fix and update NAP for citations
- Optimised Google My Business for local footfall
- Produced quality content
Website Performance Optimisation
Website Desktop Performance
The website took 8.1 seconds to load on the Desktop
The website is now loading in 1.5 seconds on the Desktop
Website Mobile Performance
The website took 25.2 seconds to load on the Desktop
The website is now loading in 4.2 seconds on the Mobile
Organic Traffic Performance
When we started this SEO campaign in March 2022, Yousco was getting around 225 organic users per month and after 10 months of our SEO efforts, we achieved more than 1000 organic users per month.
400% Organic Traffic Growth
From 250 organic users per month in March 2022 to +1000 organic users per month in December 2022
Next Wavelength helped me boost my website’s Google rankings and got me on the first page for over 50 keywords. It was crazy to see the increase in traffic and visibility on my website. The team at Next Wavelength was a pleasure to work with. They kept me in the loop with regular updates and were always available to answer any questions I had. I highly recommend them for anyone looking to give their online presence a boost.
Mohammad Al AliOwner – Yousco Rent A Car
Want to generate more sales for your business?
Once your campaigns are optimized, you’ll be reaping the rewards of lower-cost leads for months to come! If your goal is to grow your business and you want to learn more about our process, get in touch with us.